Service

Sites built to convert, and to be run by the person who owns them.

Next.js builds for custom requirements, Shopify for commerce, and the technical SEO and performance work that makes either of them worth the traffic. Fast, measurable, and still maintainable after handoff.

Storefrontprod build

Product

In stockAdd
Core Web Vitals
LCP1.2s
CLS0.01
INPpass

Fast is a requirement, measured on the deployed build.

Measured on deploy, not on localhostIllustrative
Web & commerceIllustrative panel

Focus

Custom builds, commerce, technical SEO, and Core Web Vitals.

Next.js buildsCommerceCore Web Vitals
Service
Web & commerce
Deliverables
Named and scoped below
Bought as
A defined build, or run under management
Ownership
Every account and platform stays in the client’s name
Storefrontprod build

Product

In stockAdd
Core Web Vitals
LCP1.2s
CLS0.01
INPpass

Fast is a requirement, measured on the deployed build.

Measured on deploy, not on localhostIllustrative
Fig. 01 · Built to convertIllustrative panel

Built to convert

Store and site architecture that moves the visitor toward one action, with the tracking to prove it did.

Overviewlive
Open leads
In production
Awaiting invoice
Regional roofingOn track
Senior livingOn track
Telehealth intakeQueued
Read from source · one viewIllustrative
Fig. 02 · Fast, and provably soIllustrative panel

Fast, and provably so

Core Web Vitals and Lighthouse are build requirements rather than aspirations, and they get measured on the deployed site instead of on localhost.

Scope

What gets built.

Next.js builds for custom requirements
Shopify for commerce
Local and technical SEO
Performance work: Core Web Vitals, Lighthouse
DeliverablesScoped in writing before work starts

Outcome

What changes.

The site loads fast enough that ranking and conversion stop fighting it.

The owner can maintain it without paying a retainer to change a headline.

Traffic lands on pages built to do something with it.

Structural changeNo performance figure is claimed

More

The rest of the system.

Start

Start with what's broken.

Send the situation in a paragraph. Strygon comes back with a read on what's likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first

 

By industry

Where this lands, by vertical.

Web & commerce answers a different constraint in each vertical. These are the reads worth having before scoping one.

The same service, per verticalThe architecture does not change between them