Service

Replatforming that lands without losing URLs, rankings, or a week of trading.

Moving off an old site or an old system, on a plan. Content mapped one to one, every live URL redirected, the new build proved on staging, then a cutover with a tested way back. The platform, the repository, and the DNS end up in the client’s name.

Cutoverstaged
LegacyNew build
Pages mapped 1:1
Redirects written for every live path
Structured data carried over
Rollback tested on staging
Parity signed offDNS in the client’s name
Nothing is pointed at production until it matchesIllustrative
Migration & modernizationIllustrative panel

Focus

Content parity, redirect mapping, staged cutover, rollback, and handover.

Content parityRedirect mappingStaged cutover
Service
Migration & modernization
Deliverables
Named and scoped below
Bought as
A defined build, or run under management
Ownership
Every account and platform stays in the client’s name
Cutoverstaged
LegacyNew build
Pages mapped 1:1
Redirects written for every live path
Structured data carried over
Rollback tested on staging
Parity signed offDNS in the client’s name
Nothing is pointed at production until it matchesIllustrative
Fig. 01 · Parity before cutoverIllustrative panel

Parity before cutover

The old site gets inventoried page by page and the new one has to match it before anything is pointed at production. Gaps are found on staging, where they cost nothing.

Automationon new lead
1New lead arrives00:00Trigger
2Route by service & value00:01Step
3Text owner in under a minute00:47Step
4Log, tag, and schedule follow-up00:48Check
Runs on arrival · nobody has to rememberIllustrative
Fig. 02 · Every URL accounted forIllustrative panel

Every URL accounted for

A redirect map covers the whole live path list, including the ones nobody remembers publishing. Search engines and old links keep landing somewhere real.

Overviewlive
Open leads
In production
Awaiting invoice
Regional roofingOn track
Senior livingOn track
Telehealth intakeQueued
Read from source · one viewIllustrative
Fig. 03 · A rehearsed way backIllustrative panel

A rehearsed way back

Cutover runs from a written runbook with a rollback that has actually been tested. Launch night is an execution, not a discovery.

Scope

What gets built.

Content and template parity audit against the current site
URL inventory and a redirect map covering every live path
Staged environments, with the new build proved before traffic reaches it
Cutover runbook with a rollback that has been tested rather than written down
Repository, hosting, and DNS handed over in the client’s name
Post-launch monitoring on crawl errors, redirects, and traffic by template
DeliverablesScoped in writing before work starts

Outcome

What changes.

Traffic and rankings survive the move because the old URLs still resolve.

Launch has a rehearsed path back if something breaks.

The business ends up owning the platform instead of renting it from whoever built it.

Structural changeNo performance figure is claimed

More

The other focused engagements.

Start

Start with what’s broken.

Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first