Industry
Long cycles defeat every attribution model built for a same-week close.
Annuity and retirement-income practices. Consideration runs for weeks or months, the appointment matters more than the click, and by the time a contract is placed the ad platform has long since forgotten what produced it. Strygon builds the system that holds a slow pipeline together and still reports what paid for itself.
Focus
Long-cycle pipeline, appointment economics, and attribution that survives the lag.
- Vertical
- Annuities & retirement income
- Covers
- Annuity practices · Retirement income advisors · Seminar & webinar funnels · IMOs & FMOs
- Known breaks
- Recurring failure points, listed below
- Architecture
- Unchanged from every other vertical — only the breaks differ
- Engagement
- A defined build, or run under management
Diagnostic
Where this vertical reliably fragments.
Named before anything is proposed. The specific system still gets mapped, but these are the failure points that recur often enough to check for first.
The long middle
Weeks pass between the first appointment and a placed contract. Interest cools in the gap, and nothing is scheduled to keep it warm.
Attribution decay
Platform reporting has dropped the click by the time the contract is written, so whatever touched last takes the credit.
Appointment leakage
Set appointments no-show, get rescheduled by text, and fall out of the pipeline with no stage built to catch them.
usestandby + done-for-you CRM + attribution
Same three parts, aimed at a much slower clock.
The combination is the one built for insurance, retimed. What changes is the length of the middle: a system that reports honestly on a two-day sales cycle will quietly lie about a two-month one, because the join between spend and outcome expires before the outcome arrives.
Holding that join open for as long as the sales cycle actually takes is the whole trick, and it is why the reporting has to be built rather than subscribed to.
Scope
What Strygon builds for it.
The same architecture as every other vertical, aimed at the breaks above rather than at a generic checklist.
More
Other verticals on the same architecture.
Start
Start with what’s broken.
Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.
Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.
Or email hello@strygon.com
- What to send
- A paragraph. What broke, and where it shows up.
- What comes back
- A read on what is likely wrong and what fixing it takes.
- Price
- The last conversation, not the first
The system, part by part
What gets built here, and why.
Every part of the architecture, aimed at what actually breaks in annuities & retirement income. The build is scoped from these, not from a package.