Professional services · Web & commerce

Web builds for professional services firms

A professional-services site is a credibility instrument first and a conversion instrument second, and most firms get exactly one of those right. The ones that look authoritative often make it hard to inquire; the ones built to convert often read like a franchise.

05Next.js builds · Commerce
Web & commerce05
Next.js buildsCommerceCore Web Vitals
Professional servicesIllustrative

Web & commerce

Custom builds, commerce, technical SEO, and Core Web Vitals.

Web & commerce · Professional servicesOne pairing of the matrix
Covers
Agencies · Advisory & firms · B2B services
Architecture
Unchanged from every other vertical — only the breaks differ
Engagement
A defined build, or run under management

What usually breaks

Before anything gets built.

The same failures recur across professional services. Strygon maps the specific system before proposing anything, but these are the ones worth checking for.

Manual follow-up

Follow-up depends on a person remembering, so warm leads cool while everyone is heads-down on delivery.

Tool sprawl

Five tools that don’t talk, each holding a piece of the truth, none of them the whole picture.

Onboarding drag

Every new client kicks off a manual checklist that eats a day of senior time that should bill.

Recurring in professional servicesObserved pattern · the specific system still gets mapped

The approach

What Strygon does about it.

Web & commerce, aimed at those failures specifically rather than at a generic checklist.

01Web & commerce
Answer the qualifying question earlyWeb & commerce
01
Part of the scoped build

Answer the qualifying question early

Service pages address who the firm is for before the call, which raises the quality of the inquiries that follow.

02Web & commerce
Route by practice areaWeb & commerce
02
Part of the scoped build

Route by practice area

Inquiries route to the right group automatically and land in the same pipeline as every other channel.

03Web & commerce
Rank for what buyers searchWeb & commerce
03
Part of the scoped build

Rank for what buyers search

Technical SEO targets the language buyers use rather than the terminology the firm uses internally.

The approach for this pairingScoped in writing before work starts

What gets built

Concrete deliverables.

Everything in web & commerce, applied to how professional services actually runs.

Next.js builds for custom requirements
Shopify for commerce
Local and technical SEO
Performance work: Core Web Vitals, Lighthouse
In scopeScoped in writing before work starts

Also for this industry

Other parts of the same system.

Start

Start with what’s broken.

Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.

Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.

What to send
A paragraph. What broke, and where it shows up.
What comes back
A read on what is likely wrong and what fixing it takes.
Price
The last conversation, not the first