Industry
Portal leads decay in minutes. The database nobody works is the book.
Brokerages, teams, and producing agents. A purchased portal lead is worth something for minutes and is routed by a rotation that answers the next morning, while the past-client and referral database that produces the highest-margin business has no system attached to it at all. Strygon wires both clocks: routing that answers in seconds, and a database that gets worked without anyone remembering to work it.
Focus
Speed-to-lead on purchased portal leads, a database worked on a schedule, and transactions that close on their dates.
- Vertical
- Residential real estate
- Covers
- Brokerages · Agent teams · Producing agents · New development sales
- Known breaks
- Recurring failure points, listed below
- Architecture
- Unchanged from every other vertical — only the breaks differ
- Engagement
- A defined build, or run under management
Diagnostic
Where this vertical reliably fragments.
Named before anything is proposed. The specific system still gets mapped, but these are the failure points that recur often enough to check for first.
Rotation beats the clock
A lead bought from Zillow or Realtor.com is worth most in the first minutes. Round-robin distribution hands it to whoever is next up rather than whoever is available, which produces a callback the following morning to someone already working with an agent.
The book sits untouched
Most of a brokerage's future business is already in the CRM as past clients, sphere, and old inquiries. Nothing reaches them, because reaching them is an agent's task rather than the system's job, and tasks lose to whatever is closing this week.
Contract to close runs on memory
Between accepted offer and closing there are contingency dates, disclosures, and a lender. The tracking is a coordinator's calendar and a paper file, so a missed date becomes a delayed closing nobody saw coming.
Scope
What Strygon builds for it.
The same architecture as every other vertical, aimed at the breaks above rather than at a generic checklist.
More
Nearest verticals, on the same architecture.
Start
Start with what’s broken.
Send the situation in a paragraph. Strygon comes back with a read on what’s likely wrong and what it would take to fix, before anyone talks about price.
Most builds start withleads dying in an inbox., three half-finished pipelines., follow-up nobody owns., numbers that never agree., four vendors blaming each other.
Or email hello@strygon.com
- What to send
- A paragraph. What broke, and where it shows up.
- What comes back
- A read on what is likely wrong and what fixing it takes.
- Price
- The last conversation, not the first
The system, part by part
What gets built here, and why.
Every part of the architecture, aimed at what actually breaks in residential real estate. The build is scoped from these, not from a package.